London-based Mr. Cohon has served since May 2020 as Global Advisor to ApiJect. With an extensive and eclectic mix of global business experience, he brings special skill in pioneering strategies, expanding into new markets and leveraging new platforms that are especially timely in a fast-changing business and public health environment.
Mr. Cohon spent 14 years in executive leadership with The Coca Cola Company, spearheading its entry into Russia in 1991 and leading brand work for Coca-Cola globally. He also spent close to a decade owning and leading the Cirque du Soleil business in Russia. For the past 20 years Cohon has been passionate about sustainability, and has led several entrepreneurial ventures. He was Chairman for 10 years of Worn Again, the world’s first closed loop textile recycling company, now majority-owned by H&M. He also spent eight years running an international development advisory firm that built businesses in India and Africa, including First Energy, an alternative energy company providing commercial cooking to over a million kitchens in India, as well as Reuters Market Light, a technology company that improved productivity and profitability for over 3.3 million Indian farmers.
In his new role at ApiJect, Mr. Cohon will lead the company’s strategic and brand development in the U.S. and abroad. Having worked, lived and travelled across more than 100 countries, Mr. Cohon possesses strong relationships globally that will facilitate ApiJect’s jump into new markets as it pursues its mission to serve global health. Mr. Cohon will also play a central role in guiding the company’s efforts to introduce its high-volume, low-cost, easily administered single-dose prefilled injectors and related platforms into the world’s response to the COVID-19 pandemic and other future bio-emergencies.
In welcoming Mr. Cohon, ApiJect CEO Franco Negron, commented: “ApiJect is moving rapidly to meet the demands of its mission. This is a time when everyone in the company is asked to wear many hats and having someone like Craig who truly has his hands in everything significant to our progress going forward is a huge value-add for the company.”
Mr. Negron continued: “Craig is a multilingual, multi-dimensional and multi-talented leader with proven success guiding brands and strategic direction. He understands how to frame, articulate and implement business strategy in ways that speak to investors, consumers, and industry and national leaders. Craig has pushed and pulled global brands into new markets, investing in cutting-edge ideas and business platforms along the way. I cannot overstate the value he has added as an advisor over the last ten months and how excited I am to have him as a full-time presence on ApiJect’s Executive Leadership team.”
ApiJect Co-Founder and Chairman, Jay Walker said: “Craig as our full-time strategy leader further elevates our opportunity to grow as a significant presence in global health. His track record of executing in different markets and regions, each with their own culture and market characteristics, will help ApiJect to effectively pursue our mission across the globe.”
Mr. Cohon commented: “I am deeply moved by ApiJect’s mission to make injectable medicine safe, effective and easily available in the United States and globally. I am joining ApiJect as it transitions from exciting start-up to established industry game-changer. This presents a wonderful opportunity to firmly root that mission in the company’s strategic direction. I look forward to the adventure ahead.”
ABOUT APIJECT SYSTEMS, CORP.
ApiJect Systems, Corp. is a public-benefit medical technology company working to bring prefilled, singledose injections to more people in every market. The ApiJect Platform enables pharmaceutical and biotech companies to design scalable prefilled injectors and efficiently fill-finish them with their injectable drug products. This can be done either on one of their own ApiJect-licensed Blow-Fill-Seal packaging lines or at one of our world-class manufacturing partners. Learn more at www.apiject.com or contact Steve Hofman at email@example.com.