Michael J. Free, OBE, spent 32 years as the Vice President for Technology (and later Senior Advisor Emeritus) at PATH, the international nonprofit. He is an advisor to ApiJect Systems, Corp.
If health is a shared value rather than an individual consumer commodity (as I suggested in my prior post), then we face an urgent question: how can we best defend and protect this shared value?
To me, at least three strategies seem obvious.
First: I’m hardly the first to say that we could use more and better public education about science. This includes better messaging from scientists and public health agencies. Particularly in the U.S., citizens are independent-minded and tend to insist on going their own way, even in matters of health. Perhaps especially in matters of health. If people are going to change their behavior, they need to be persuaded — not commanded.
Consequently, people who are facing a public health crisis need and want to know the full truth, insofar as it can be known, about the biological dangers and prospects for “health defense.” Citizens deserve the best possible answers to basic questions such as: What is known? What is not known? When might we have the answers to key questions? What is the scientific basis for any and all health guidelines, recommendations and requirements?